Art 356: Computer Publishing

syllabus_art354_sp17
Brand Guidelines:

Freelance illustrators, photographers and designers. Small businesses. Multi-national corporations.

What do the above have in common? They would all benefit equally from having a style guide­—a document that sets down the rules for applying their ‘brand assets’, which include useful things like logos, brand colors and brand fonts.

The primary purpose of a Brand Guidelines document is to give guidance to others as to how they can use the company’s branding when they create anything new, such as business cards, advertising, websites, packaging… basically anything that visually represents the business in any way.

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Student Examples:

Style guide 1

Style guide 2

Style guide 3

Style guide 4

Style guide 5


Branding Guidelines:

Stationery: 8.5”x 11”

Business Cards: 3.5”x 2”

Envelope: 9.25”x 4”


Band/Artist Advertisement:

Create an ad for a Bus shelter and Billboard.

Content:

“The Story So Far”

The New Album Available June 8th

Featuring the explosive first single

“Not Tonight”

Artist Name: You Pick

(Name of Company)

Billboard

Bus shelter


Band/Artist poster Advertisements Examples:

scan-jan-13-2016-12-34-pm-1

2871_pd2233200_1

prince-autism-2015

monroe2016-new

lady-gag

2015-04-01-tennis-poster-02

8f692a1a634de4811c08f27be5e04aca

advert

white-and-gold-party-flyer-template

3ba96716e00875405e709d43d3082d35

6b118152d86300d5e1e03db9b3139740

stickyandsweet_advert_spain

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Magazine Cover Layout:

Magazines are publications, usually periodical publications, that are printed or electronically published (sometimes refereed to as online magazines) They are generally published on a regular schedule and contain a variety of content.

Size: 10 in x 12 in

Cover Copy:

BEST MUSIC VIDEOS:
FROM AC/DC TO ZEPPELIN

(Pick an Artist)
SEX, SHAME, & LOVE

(Pick an Artist)
A DRUG BAZAAR OVER THE BORDER

(Pick an Artist)
GRAMMY’S GOLDEN GIRL oR BOY TALKS

(Pick an Artist)
A CLASSIC INTERVIEW

EXCLUSIVE
ON THE LOOSE WITH:
(The Artist I gave you)

Magazine Cover Examples:

vibe-magazine-destiny-child-2001

taylor-swift-billboard-magazine-01spin mumford and sonssourcecover-2009rihanna-covereminemcoverrevealkerrang+magazineMG-magazinemojo-cover-3101711-music-eminem-spin-mag-coverbillboard-22Amber-Rose-Vibelilyallen_billboard_jan172009KerrangCountryMusicRocks.net_eminem-nme-magazine

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Table of Contents:

table of contents, usually headed simply “Contents” and abbreviated informally as TOC, is a list, usually found on a page before the start of a written work, of its chapter or section titles or brief descriptions with their commencing page numbers.

table_of_contents_final

finallayoutprince

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tableof-contents-jamespsd

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magazinetoc

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